Our differentiators

Delivering unparalleled and innovative retail solutions.

The core pillars of our retail expertise are what sets us apart and enables us to deliver unparalleled and innovative retail solutions.

Business Insight
We work with our customers to identify their needs and we develop business intelligence on their passenger demographics, preferences and behaviour so that we can deliver a superior passenger experience.

House of Brands
Using our Business Insight, we take great care in sourcing products that reflect the airline’s brand values, exceed passengers’ expectations, and boost profits. Our retail specialists develop bespoke, exciting selections and marketing concepts that deliver exceptional experiences.

5-Star Hospitality
The crew community and the environment they work within is unique and incomparable to any other retail outlet. The customer profile constantly changes and crew need to be able to adapt and deliver exceptional customer service in their ever-changing environment.
Therefore, we have developed a truly blended learning program designed for the modern crew on the move, with a mixture of face to face and online training accessible anytime, anywhere.

Omnichannel Communication
The traditional passenger journey is historically operationally driven, based on what is easiest to deliver and develop, with communication and sales opportunities often limited to onboard brochures, trollies and crew announcements.

We understand that the modern traveler wants to engage with us across different platforms and when it is convenient for them, whether before, during or after their flight. Therefore, we use our different communication tools and sales channels along with a choice of payment options to ensure that we provide our passengers with the seamless shopping experience they expect. Rather than just providing information, we prefer communication and involvement through social media, storytelling, augmented reality and push notifications once back home to truly connect with travelers at every stage of their journey.

Commercial Technology
We use technology as a key enabler to deliver a unique and personalized passenger experience. The gateretail platform touches the consumer from the start of their journey and follows them through all stages using our unique commercial technology. Our vision is to give the customer the control and choice everybody takes for granted when on the ground. Turning captive passengers into captivated customers.

Operational Excellence
Operational excellence is a core foundation of our business meaning we can deliver profitable and sustainable retail programs by ensuring that all the basics are in place to operate these programs as efficiently as possible at all times.